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Friday, May 23, 2008

Online Gaming Upside in Asia-Pacific Region

Revenue for the online gaming market in the Asia-Pacific region is expected to grow rapidly between 2008 and 2013, according to the latest market study by In-Stat.

Key factors driving this growth include growing household Internet penetration, increased content development for online-specific games, and the unique experience that online gaming offers, the high-tech market research firm says.

"The online gaming market in Asia-Pacific is growing in tandem with the significant increase in consumer Internet use," says Stephanie Ethier, In-Stat analyst.

"In addition, the number of market players is rapidly expanding -- therefore, improved content and a greater variety of games are keys to success in this market."

Their research covers the whole Asia-Pacific market for online gaming. It provides forecasts for online gaming revenue and subscriber growth through 2013, segmented by country. It also includes analysis of market drivers and challenges, as well as profiles of popular game developers and operators in the region.

In-Stat's market study found the following:

- Total revenue for the Asia-Pacific online gaming market is expected to reach $21.1 billion in 2013.

- MMORPGs remain the mainstream of Asia's online gaming market.

- China is the fastest-growing market for online gaming and is expected to become the largest market in Asia in 2009.