Technology | Media | Telecommunications

Friday, July 18, 2008

U.S. Will Follow Digital PC-TV Tuner Growth

The adoption of digital PC-TV Tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Moreover, Asia, China and India will present strong growth opportunities, according to the latest market study by In-Stat.

North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major U.S. broadcast TV stations.

The high-tech market research firm cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.

"The challenges to PC-TV Tuner adoption include easy-to-use Cable TV, Telco TV, and Satellite TV services that provide high quality Video-on-Demand, Internet distributed video content, IPTV services, and mobile broadband, such as 3G, WiFi, and WiMAX," says Gerry Kaufhold, In-Stat analyst.

While some European cable and satellite operators allow the use of digital PC-TV tuners with conditional access to receive premium content, the U.S. market will take some time to implement CableLab's tru2way technology. Microsoft will also need to improve their internal support for multiple tuners in a PC.

In-Stat's research covers the worldwide market for PC-TV tuners. It provides unit shipment, revenue, and average selling price forecasts for analog and digital PC-TV tuners by region through 2012. Regional market drivers and barriers are analyzed, along with industry trends.

In-Stat's market study found the following:

- By 2012, there will be 30.8 million PC-TV tuners sold annually, with a total retail value of $1.7 billion.

- Western Europe and Japan continue to lead in the uptake of digital PC-TV tuners.

- In 2005, 60.1 percent of PC-TV Tuners shipped were analog, but the analog tuner market share dropped to 48.3 percent in 2006, and then to 39.7 percent in 2007.