Technology | Media | Telecommunications

Thursday, December 18, 2008

Social Net Usage Pattern on Mobile Phones

Consumers using social networks via their mobile phones today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a market study by ABI Research.

However, this usage pattern is changing as more consumers have access to better-equipped mobile phones and social network applications that allow for easy content uploading and communication.

"Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos," says research director Michael Wolf.

Over time, however, a growing number of consumers will share photos and use social network messaging and email which will translate to longer and more frequent usage of social networks on their mobile.

Today more than half of those who use a social network on their PC do so on a daily basis, while only approximately 17 percent of those accessing a mobile social network do so as frequently.

This disparity in usage between online and mobile social networks will shrink over time as consumers become more accustomed to using their mobile phone as one of the primary means of keeping in touch with their networks of friends and associates.

"The fact is that more consumers are really starting to adopt social networking on their mobile phones," said Wolf.

"The combination of more capable phones with flat-rate mobile broadband and pre-installed social network applications will help cement social networks as hubs for entertainment and communication, regardless of the screen consumers use to access them."