Technology | Media | Telecommunications

Monday, February 02, 2009

U.S. Hispanics Now More Savvy to Internet

Hispanics in the U.S. are not only online in overwhelming numbers, but they are taking advantage of all that the Internet has to offer. Previous notions of Hispanics not having access to the internet, or being unaware of its possibilities, have been dispelled.

Not only are U.S. Hispanics online, but they turn to the internet for a variety of reasons. According to a recent Ipsos U.S. market study, sixty-three percent of Hispanics say that they access the Internet at least once a month.

These wired Hispanics state that they are turning to the internet for both information and entertainment.

From following the days breaking news, downloading the latest musical hit, uploading photographs of family and friends, or even researching products before they make the final purchase decision -- Hispanics show that the internet is an important tool in their everyday life.

We live in an ever changing world -- and U.S. Hispanics are keeping up with these events and are turning to the internet to do so. While online, 84 percent of U.S. Hispanics said that they read the news at least once per month.

- Men (90 percent) are more likely than women (79 percent) to read the news while on the internet.

- Those under the age of 55 (85 percent) are more likely to read the news online than 55+ (72 percent).

- Virtually all Hispanics with a college degree (97 percent) read the news while online at least once per month.

Almost eighty percent (79 percent) of Hispanics are turning to the internet to research products and they are not just researching, they are buying. While online over half of U.S. Hispanics (53 percent) make a purchase at least once a month.

- U.S. Hispanics aged 35-54 are more likely to purchase products online (62 percent), while Hispanics aged 55+ are least likely (37 percent).

- Gender is not a determining factor as men (51 percent) and women (55 percent) are almost equally likely to make a purchase online.