Technology | Media | Telecommunications

Friday, March 20, 2009

Video-Enabled Home Network Node Growth

According to the latest market study by The Diffusion Group (TDG), the number of global broadband households will near 440 million by 2010 and top 1.2 billion by 2030.

During that same time, the number of broadband-enabled home networks will grow from 150 million in 2010 (34 percent) to more than 1.0 billion in 2030 (83 percent of broadband homes). With that required infrastructure in place, the opportunity for broadband-enabled services, especially online video, will grow dramatically.

TDG's study points to a confluence of network-enabled applications and services that will occur within the next 10 years which will drive the diffusion of home networks and network-enabled media applications.

According to TDG, video delivery over the Internet is a primary part of this future. By 2020, virtually every broadband-enabled home will have a multitude of network-connected video platforms. Though the pace at which this occurs will vary by region, its inevitability is unquestionable.

Key trends from the TDG market study include:

- Consumer electronic vendors will embed Internet support and IP video subsystems into their mainstream platforms -- meaning, even average consumers will be buying new CE platforms with native Internet support.

- Incumbent TV providers will incorporate walled-garden broadband video applications and services into their Pay-TV experience -- meaning, set-top boxes will be required to support broadband connectivity.

- TDG notes that by 2020, more than 1.6 billion households around the world will have access to some form of home video service, with Asia enjoying the most rapid growth. These service additions will in many cases be broadband-based or hybrid in nature.

- Given these factors, TDG expects the number of non-portable network-enabled video nodes within global homes will reach 3.6 billion by 2020 and top five billion by 2030.