Technology | Media | Telecommunications

Tuesday, April 14, 2009

Digital Radio Growth in Emerging Markets

Regardless of consumer confidence being at its weakest point in long time, the worldwide market for digital radio experienced year-over-year growth of 85 percent between 2007 and 2008, according to the latest market study by In-Stat.

The Asia-Pacific region, primarily Korea, was the main driver of the growth seen over this time period. However, a market shift is on the way.

"Moving into 2009, developed economies are significantly impacted by the economic turndown. However, developing parts of Asia/Pacific are still experiencing growth in digital radio shipments." says Stephanie Ethier, In-Stat analyst.

The reality of the math is that even modest adoption in heavily populous countries such as China and India drives a large impact in global shipments.

In-Stat's market study found the following:

- Worldwide, the market for both satellite and terrestrial digital radio, combined, will grow to over 55 million unit shipments in 2012.

- Key suppliers of semiconductor digital radio integrated circuits (ICs) for this market include Frontier Silicon, NXP, ST Microelectronics and Texas Instruments.

- A variety of digital radio broadcast standards are being deployed, largely on a geographic basis. Among these include iBiquity's IBOC technology, Eureka 147 (also referred to as digital audio broadcasting (DAB)), terrestrial integrated services digital broadcasting (ISDB-T), Satellite digital audio radio services (S-DARS), and Digital multimedia broadcasting (DMB).