Skip to main content

Growth of Digital Cameras in New Devices

Continued uptake of digital cameras in mobile phones, notebook PCs and other CE devices is driving growth in the area-array image sensor market, according to the latest market study by In-Stat.

Worldwide unit shipments of image sensors in camera phones continue to rise, mostly as a result of the continuing penetration of dual-camera phones in Asian markets. These phones utilize both a traditional point-and-shoot camera, as well as a second, inward-facing camera for two-way video communication.

As in most aspects of advanced mobile phone applications, the Asia-Pacific market continues to lead the way for others to follow. A promising new image sensor application is also taking hold.

"Currently a small segment of the market, embedded PC cameras will surpass digital still cameras to become the second-largest application for image sensors by 2011," says Brian O'Rourke, In-Stat analyst.

"A few years ago, only Apple incorporated cameras into desktop and laptop computers -- in 2008, nearly all major PC manufacturers offered embedded PC cameras in mobile PCs."

In-Stat's market study found the following:

- Camera phones comprised nearly 81 percent of area-array image sensor shipments in 2008, a share that is expected to shrink only slightly through 2013.

- Other key applications include: Digital Still Cameras, Camcorders, Security Cameras, Web Cameras, Consumer IP Cameras, Embedded PC Cameras, Embedded LCD Monitor Cameras, Toys, Automotive.

- CMOS sensors dominated image sensor shipments in 2008, with more than an 87 percent share.

- CMOS will make up 62 percent of security camera image sensors by 2013.

- While CMOS is gaining in digital still cameras, it will not surpass CCDs until 2013.

- Among the many competitors in this market are Aptina, MagnaChip, OmniVision Technologies, Sharp, Sony, and Panasonic.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the