Technology | Media | Telecommunications

Monday, April 27, 2009

World Digital Terrestrial TV STB Opportunity

The global semiconductor opportunity in standard definition (SD) Digital Terrestrial TV (DTT) Set Top Boxes will peak in 2011 at nearly $500 million.

High-definition DTT Set Top Boxes also offer a short term spike in semiconductor opportunity. However, SD DTT Set Top Boxes are the more sustainable opportunity for semiconductor manufacturers, according to the latest market study by In-Stat.

"The U.S. analog shut off is driving a surge of HD converter boxes in 2008 and 2009," says Gerry Kaufhold, In-Stat analyst. "However, this bubble will wane, while the SD DTT market continues to grow across a broader set of geographic markets."

Their report includes worldwide and regional forecasts for standard definition and HD STB shipments, revenue, bill of materials and component revenue through 2013. Extensive country-level unit/revenue shipment detail for major countries in Europe, North America and Asia -- including HD and DVR segmentation. Plus, the analog shut off timetable by country.

In-Stat's market study found the following:

- Key component categories include the Demux/CPU/AV decoder and the MPEG-2 MP@HL/Graphics IC.

- The European DTT STB Market Value will peak in 2011 at $1.6 billion.

- On a European country basis, UK leads the market, followed by Spain, France, Germany, and then Italy.

- Total DTT STB unit shipments will peak at 44 million in 2009.

- Standard Definition DTT Set Top Box unit shipments will peak in 2011.