Technology | Media | Telecommunications

Thursday, October 22, 2009

Worldwide Mobile Data Service Revenues

While the world economic recession has caused hardship for many businesses, it has had little impact on their use of mobile data services, according to the latest market study by ABI Research.

In an update to ABI's study, worldwide mobile data services revenues are expected to increase 17 percent in 2010. Through 2014, mobile data services revenues will grow at a CAGR of 12 percent.

Says practice director Dan Shey, "Company consolidations have forced the remaining workforce to become even more efficient. Mobile data services offer the most options for tailoring services to the needs and work practices of workers in order to increase productivity and business efficiency."

Messaging services will maintain their leadership position for data revenues, fueled by the penetration and growing use of SMS services by business customers worldwide.

Total worldwide messaging revenues from this segment will grow 10 percent through 2014, equaling $48 billion.

Mobile broadband revenues will be highest in North America from 2010 to 2014. However, the greatest share the mobile broadband services wallet will go to mobile business customers in Eastern Europe and the Middle East where in 2014 revenues will grow to 27 and 26 percent of total spending respectively.

Application download revenues will see the greatest growth with Asia Pacific mobile business customers. The highest portion of ARPU spend for these applications will come from business customers in Asia Pacific and Western Europe.