Technology | Media | Telecommunications

Friday, February 12, 2010

TV & Film Industry Awaiting 3D and Ultra-HD

As High-Definition (HD) video reached its stride worldwide, the TV and film industry are now looking ahead to the next new digital video innovation. 3D TV and Ultra-HD (UHD) are on the horizon, according to the latest market study by In-Stat.

3D video is already out of the gate, with growing proliferation of 3D films in movie theaters. Pay-TV operators are in the early stages of deploying 3D TV capability. Early 3D TV sets and 3D Blu-Ray players will ship in 2010.

In-Stat projects worldwide 3D TV shipments will reach 41 million in 2014. 3D Blu-ray player shipments will track closely with 3D TV sets.

UHD will take considerably longer to roll out, but has started to garner interest and discussion among long-term planners in the TV, film and technology industries.

In-Stat believes the first UHD broadcasts will start around 2017. UHD TVs will reach about 5 percent household penetration in some regional markets in the early 2020s.

Technology companies, broadcast systems vendors and consumer electronics manufacturers will need to have solutions available ahead of time to support the long-term high-definition digital media market opportunity.

In-Stat's market study includes the following topics:

- Market and industry drivers for UHD service subscribers and viewers.

- Analysis of how the development of different technologies and business models is impacting the market for UHD services.

- An in-depth look at potential UHD service providers. Analysis of the emerging Digital Cinema and 3D technologies. Assessment of the UHD value chain, including UHD content creation, cinema distribution, broadcast and in-home technologies.

- Long-term (15-year) forecasts for worldwide UHDTV households by geographic region.