Technology | Media | Telecommunications

Thursday, April 15, 2010

Digital Pay-TV Service Subscriptions Forecast

According to the latest market study by Strategy Analytics, global Digital Television (DTV) subscriptions will grow from 484 million in 2010 to 887 million by 2014, with a five-year Compound Annual Growth Rate (CAGR) of 16.34 percent.

On a regional basis, Asia-Pacific, Central and Latin America and Central/Eastern Europe are expected to grow the fastest during the next five years.

Cable TV continues to be the dominant television viewing platform, however over two-thirds of subscriptions worldwide still use analog services. This is expected to change rapidly, with digital cable households outnumbering analog starting in 2012.

As countries roll out their respective Digital Switchover (DSO) programs, the relative importance of Digital Terrestrial Television (DTT) as a primary viewing platform will increase.

Although there has been much optimism about the future of Telco IPTV, Strategy Analytics believes that the technology may have encountered some setbacks. As such, they have scaled back their forecast, and now estimate 68 million households worldwide to use IPTV as a primary platform by 2014.

Global digital pay-TV revenues will grow from roughly $150 billion in 2010 to $215 billion by 2014. Pay-per-View (PPV) and Video-on-Demand (VOD) revenues are likewise forecast to see strong growth, reaching $21 billion in 2014.

This Strategy Analytics interactive database provides in-depth market coverage for over 50 countries in five discrete regions, and provides history and forecasts for key metrics including:

Households, TV Households, Cable Subscriptions, Analog Cable Subscriptions, Digital TV Households, Analog TV Households, Household Digital TV Penetration, Analog vs Digital splits, Service Revenues, and Subscriptions by Service (Digital Satellite, Digital Cable, Digital Terrestrial and Telco IPTV).