Technology | Media | Telecommunications

Monday, April 12, 2010

U.S. Mobile Phone Service Subscriber Market

comScore reported key trends in the U.S. mobile phone industry during the three month period between November 2009 and February 2010. Their report ranked the leading mobile phone manufacturers and smartphone platforms in the U.S. market.

In the 3 month average ending in February, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Motorola ranking as the top OEM at a 22.3 percent share of U.S. mobile subscribers. LG ranked second with 21.7 percent share, followed by Samsung (21.4 percent share), Nokia (8.7 percent share) and RIM (8.2 percent share).

45.4 million people in the U.S. owned smartphones in an average month during the December to February period, up 21 percent from the three months ending November 2009.

RIM (BlackBerry) was the leading mobile smartphone platform in the U.S. with 42.1 percent share of U.S. smartphone subscribers, rising 1.3 percentage points versus the prior period. Apple (iPhone) ranked second with 25.4 percent share followed by Microsoft at 15.1 percent, Google at 9.0 percent (up 5.2 percentage points), and Palm at 5.4 percent.

In an average month during the December through February 2010 time period, 64.0 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus three months prior.

Browsers were used by 29.4 percent of U.S. mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5 percent (up 1.8 percentage points).

Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18.0 percent of mobile subscribers.