Worldwide PC shipments totaled 84.3 million units in the first quarter (Q1) of 2010, a 27.4 percent increase from the first quarter of 2009, according to preliminary market study results by Gartner, Inc.
These first quarter results have exceeded Gartner's earlier market outlook. Gartner had been expecting first quarter PC shipments to grow 22 percent.
"The stronger-than-expected growth was led by a robust recovery in the Europe, Middle East and Africa (EMEA) PC market, which grew 24.8 percent in the first quarter of 2010," said Mikako Kitagawa, principal analyst at Gartner. "All other regions recorded double-digit growth rates, although the U.S. and Latin America were slightly lower than what we had expected."
In the U.S., PC shipments totaled 17.4 million units in the first quarter of 2010, a 20.2 percent increase from the first quarter of 2009. The U.S. market has registered two consecutive quarters of double-digit shipment growth.
PC shipments in EMEA totaled 27.1 million units, a 24.8 percent increase from the first quarter last year. The first quarter volume was the biggest on record. The EMEA market was boosted by exceptional mobile consumer market demand, which continues to grow unabated. The professional market is starting to see some upside mainly coming from small businesses, rather than large businesses. However, the pipeline is positive with large tenders for major hardware refreshes coinciding with Windows 7 deployments.
In Asia-Pacific, PC shipments reached 26.5 million units, a 36.9 percent increase from the first quarter of 2009. PC shipments in China grew 45.4 percent; this growth was led by consumer PC demand due to the Chinese New Year holidays, when promotions and students' winter holidays stimulated purchases, especially of mobile PCs.
The PC market in Latin America grew 35.4 percent, with shipments reaching 7.2 million units in the first quarter of 2010. Brazil has a large volume of local shipments because of high tariffs imposed on imported PCs. Consequently, growth in Latin America largely depends on these vendors.
In Japan, PC shipments totaled 4.3 million units in the first quarter of 2010, a 14.7 percent increase from the same period last year. Two major growth drivers are the continuous demand in the education market and introductions of new products in the consumer market.