Technology | Media | Telecommunications

Tuesday, May 11, 2010

2010 U.S. Mobile Phone Subscriber Market Share

comScore released data about key trends in the U.S. mobile phone industry during the three month period ending March 2010 -- compared to the preceding three-month period. Their report ranked the leading mobile manufacturers and mobile operators in the U.S. marketplace.

The March report found Samsung, Motorola and LG separated by a mere fraction of a percentage point of market share among mobile handset manufacturers, while Verizon led among mobile service operators with 31.1 percent market share.

234 million Americans -- age 13 and older -- were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 21.9 percent share of U.S. mobile subscribers, inching out Motorola by a fraction of a percent. LG (21.8 percent share) ranked closely behind them, with RIM (8.3 percent share) and Nokia (8.3 percent share) rounding out the top five.

Verizon led the market with 31.1 percent of mobile subscribers. AT&T ranked second with 25.2 percent market share, up 0.2 percentage points from the period ending December 2009. Sprint narrowly grabbed the third place with 12.0 percent market share, closely trailed by T-Mobile (12.0 percent), while Tracfone gained 0.3 points to capture 5.1 percent of the market.

63.7 percent of U.S. mobile subscribers used text messaging on their mobile device -- up 0.6 percentage points versus three months prior.

Browsers were used by 30.1 percent of U.S. mobile subscribers (up 2.6 percentage points), while subscribers who used downloaded applications made up 28.6 percent of the mobile audience (up 2.6 percentage points).

Access of social networking sites or blogs continued to increase, posting gains of 2.8 percentage points to 18.7 percent of mobile phone subscribers.