Technology | Media | Telecommunications

Friday, June 11, 2010

Growing Application Downloads on Mobile Phones

comScore reported key trends within the U.S. mobile phone services market during the three months ending April 2010 -- compared to the preceding three-month period.

During that period, 234 million Americans age 13 and older were mobile subscribers, with device manufacturer Samsung ranking as the top OEM at a 22.1 percent share of U.S. mobile subscribers -- up one point from the prior three month period. LG ranked second with 21.8 percent share, followed by Motorola (21.6 percent share, down 1.3 percentage points), RIM (8.4 percent share) and Nokia (8.1 percent share).

In a ranking of the top mobile operators in the U.S., Verizon led the market with 31.1 percent of mobile subscribers. AT&T ranked second with 25.2 percent market share -- up 0.2 percentage points from the period ending January 2010. Sprint narrowly grabbed the number three position with 12.0 percent market share, closely trailed by T-Mobile (12.0 percent), while Tracfone gained 0.3 points to capture 5.1 percent of the market.

In an average month during the February through April 2010 time period, 64.6 percent of U.S. mobile subscribers used text messaging (SMS) on their mobile device -- up 1.1 percentage points versus the prior three month period, while browsers were used by 31.1 percent of U.S. mobile subscribers -- up 2.5 percentage points.

Subscribers who used downloaded applications comprised 29.8 percent of the mobile audience, representing a substantial increase of 3.1 percentage points over the prior three month period.

Accessing of social networking sites and blogs also continued to grow, increasing 2.8 percentage points to 19.9 percent of mobile subscribers.