Technology | Media | Telecommunications

Friday, June 18, 2010

HD Video Driving Transition to SuperSpeed USB

The potential to eliminate slower interface connections -- to save space and allow smaller consumer electronics device designs -- is driving integration of SuperSpeed USB (3.0) into netbooks and other mobile PCs, according to the latest market study by In-Stat.

Today, 97 percent of the mobile PC market uses high-speed USB (2.0), however by 2014 In-Stat expects the market to transition completely to SuperSpeed USB.

"In the past, new interface technologies were adopted more quickly in desktops," says Brian O'Rourke, In-Stat analyst.

However, the landscape is shifting. Mobile PCs are omitting optical and large hard disk drives, which increases the need for faster interfaces to connect to external storage solutions. This makes SuperSpeed USB a higher priority in mobile PCs.

I believe that the accelerated adoption of HD video formats, that produce significantly larger files than SD formats, will create new momentum to quickly utilize faster device connectivity standards.

In-Stat's market study found the following:

- High-speed USB is expected to peak in 2011 at 2.9 billion units then decrease slowly over the remainder of the forecast as SuperSpeed gains traction.

- USB penetration of the LCD monitor market will see a compound annual growth rate (CAGR) of 107.5 percent from 2009 to 2014.

- 225 million SuperSpeed USB flash drives will ship in 2014.

- SuperSpeed will sweep through the USB-enabled hard drive market by 2013.

- From 2009 to 2014, the average selling price of SuperSpeed USB discrete peripheral controllers will experience a -21.8 percent CAGR.