Creating 3D video content is gaining momentum in Hollywood. The excitement over 3D has also found its way to the U.S. consumer electronics market. By 2013, one in five new televisions sold in America will be 3D, according to the latest market study by In-Stat.
Year-over-year shipment growth will be 231 percent between 2010 and 2011 -- resulting in a doubling of the U.S. installed base of units for 3D TVs from 2010 to 2011.
"High definition (HD) did create a wave of activity in the U.S. market, not seen since the introduction of color," says Stephanie Ethier, In-Stat analyst. "3DTV promises to be the next significant innovation wave for living room entertainment."
Despite many bright spots in the U.S. consumer electronics (CE) market, there will be losers in the market. Maturing segments like MP3 audio players, handheld video games and desktop PCs will show declining growth rates in 2012 and 2013.
According to the In-Stat assessment, products with broader feature sets -- such as smartphones, tablet PCs and e-readers -- will become more integral in U.S consumers lifestyles.
In-Stat's market study found the following:
- Shipments of affordable e-Readers, such as the Amazon Kindle, will more than double in 2010 versus 2009.
- The installed base of MIDs or Tablet PCs will surge to nearly 20 million devices by 2013.
- By 2013, there will be 1.9 billion installed CE devices in the U.S. market.