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Monday, November 08, 2010

Mobile Enterprise Apps are Improving Productivity

I've recently shared details about the renewed interest in enterprise mobile data applications. That interest has included both internal and and external mobile service applications. A desire to enhance employee productivity is often at the core of this market development activity.

According to the latest ABI Research industry vertical market analysis of mobile enterprise customers, global services business revenues are forecast to grow at a 4.3 percent CAGR over the next four years, reaching $133 billion by 2014.

Enterprise practice director Dan Shey says, "Mobile revenue growth for services businesses is driven by data usage. Mobile messaging, information access and applications delivered to the growing cadre of enterprise mobile devices help employees in this sector improve productivity, and serve and win customers."

Moreover, data services including text and email messaging, applications (apps), and data plans are a growing portion of this sector's revenues. Currently the mobile data related-service share of total mobile services revenues has already reached 32 percent -- by 2014 it will reach 42 percent.

However, while the services sector employs over twice as many people as industrial businesses, its share of mobile services revenues varies widely by region. But there's the apparent global upside opportunity.

For instance, for North America and Western Europe, the service sector will constitute 83 percent of all enterprise mobile services revenues and grow at a CAGR of 4.6 percent by 2014.

In contrast, the services sector in all other regions including Eastern Europe, Asia Pacific, Latin America, Middle East and Africa will equal 65 percent of enterprise mobile services revenues and grow at a more modest 3.3 percent CAGR through 2014.