Technology | Media | Telecommunications

Thursday, March 31, 2011

Rapid Evolution of TV Content Delivery and Storage

Broadcast television content storage is undergoing a period of dramatic change, as TV stations move to file-based workflows and network play-out centers move to HD and 3D services.

U.S. TV broadcasters are set to launch local mobile DTV services, and all content needs to be re-purposed for new devices like iPads, tablets, and smartphones.

These evolutionary applications will help push the market for U.S. broadcast storage and news production systems to an annual value of $368 million during 2015, according to the latest market study by In-Stat.

"The nature of professionally produced television is undergoing fundamental changes. Multi-screen content delivery networks and services will eventually push a great deal of professional content into the cloud," says Gerry Kaufhold, Principal Analyst at In-Stat.

Even for local TV stations that produce their own talk shows, news, sports, advertising, and specialty programming, the changes in consumer behavior require that content at least have hooks and triggers up in the cloud.

These enhancements permit the maximum value of professional content to be realized -- as it flows through an ever-widening pool of delivery services.

In-Stat's latest market study findings include the following:

- Producing content for multiscreen requires multiple resolutions including 416x240, 832x480, 1920x1080p, 1920x1080i, 128-x720p, 1920x1080p, 1280x720p, and others.

- Multiple CODEC support including MPEG-2, MPEG-4 AVC, MPEG-4 SVC, Adobe FLASH, Adobe OpenScreen, Adobe Adaptive Streaming, Microsoft Silverlight with Smooth Streaming, DiVX, and Google VP8 - all creating an exponentially growing storage problem.

- Six traditional storage silos of the video workflow, which include content production, ingest for local use, management for active use, staging for immediate use, staging for distribution, and archiving for permanent storage, are being consolidated.

- News production equipment is showing gradual sustained growth.