Technology | Media | Telecommunications

Tuesday, June 07, 2011

Media Tablet Apps Revenue Will Exceed $15 Billion

The media tablet application market evolved as an extension of the more developed smartphone application marketplace, but it's clearly focused on larger display devices.

The market for tablet applications will continue to develop its own identity in the coming years, particularly as the product category potential continues to expand.

According to the latest market study by In-Stat, tablet application revenues will top $15 billion in 2015. That said, it's not clear if the two apps market segments will always remain closely aligned.

"While the tablet application experience is very similar to the smartphone application experience, there are some distinctions," says Amy Cravens, Senior Analyst at In-Stat.

Although many smartphone apps are appearing in tablet form, developers are having to recreate those applications to adjust for differences in the tablet form factor.

While the different versions of the OSs are likely to merge in the future, tablet applications are likely to differ -- due to growing differences in the platform and usage models.

Key insights from the In-Stat market study include:

- Over 75 percent of the survey respondents owning a tablet have downloaded applications.

- Despite the rapid diversification in the tablet market, Apple is expected to maintain its tablet application market dominance over Android and other tablet OSs, but will see its 95 percent market share slip substantially.

- As one might expect, free applications dominate the number of downloads, while the fewer number of paid applications generate revenue.

- Survey respondents indicated that nearly 80 percent of tablet applications downloaded were through an OS provider app store.

- The majority of respondents prefer using an app store as their preferred method of payment, for both the applications and in-app purchases.