Technology | Media | Telecommunications

Thursday, June 09, 2011

The Upside for Business Use of Media Tablet Apps

Mobile broadband service revenues from the enterprise segment -- for wireless connectivity of laptops, netbooks, and media tablets -- will reach $36 billion worldwide, according to the latest ABI Research market study.

Enterprise mobile broadband demand will be driven by a plethora of new commercial-oriented applications for the high-growth media tablet segment.

Currently, enterprise penetration of media tablets is low, according to ABI's assessment. However, relative to other big-screen portable computers, tablet mobile broadband attach rates are actually high.

In fact, in a recent survey of U.S. business customers, mobile broadband attach rates on media tablets were 33 percent higher than netbooks -- and twice as high as laptop computers.

Of course, a key component of enterprise media tablet data plan adoption will be attractive pricing.

Dan Shey, enterprise practice director at ABI says, "Favorable pricing and plan options have made it easy for early adopters in the sales, management and professional services segment to add cellular plans. Pricing will also be incredibly important as more field force personnel are mobilized."

However, workers in other business segments, whose work is facility-based -- such as healthcare staff -- have less need for a mobile broadband service plan.

Shey expects mobile phone service providers to maintain pricing flexibility in order to address segments that intermittently need cellular network access -- as an example, when Wi-Fi local area network (LAN) access isn't available.

North America and the Asia-Pacific region will garner the greatest share of mobile broadband service revenues from media tablet usage. An important driver for North America will be the availability of 4G networks.

In contrast, Asia-Pacific growth will be driven by a dynamic business market and an existing mobile device-savvy culture. Once again, the region will be a global leader in mobile data services consumption.