Technology | Media | Telecommunications

Thursday, September 15, 2011

French Consumers Lead Adoption of Connected TVs

According to the latest market study by ABI Research, the HbbTV standard is having an impact on increasing the consumers' interest and adoption for connected TVs.

In Germany and France, where HbbTV has thus far had the greatest traction, connected TVs enjoyed ongoing demand by a broad cross-section of consumers.

In France, connected TV penetration was highest amongst the surveyed countries -- with 22 percent of respondents who have a wired or wireless home network.

In terms of usage, 41 percent of French respondents with a TV connected to their home network browse the Internet -- which came in second only to viewing over-the-top online video (54 percent).

While internet connectivity brings a wealth of new features and opportunities to the consumer electronics (CE) market, this trend also engenders potential risks.

In recent months, some high profile security breaches have brought to light these issues and while consumers have expressed concerns, these reservations do not appear to have had a significant impact on consumer adoption or continued support of connected CE thus far.

“The mobile industry -- namely applications, interfaces, and interactivity -- is a leading indicator of where the connected CE market is moving,” says Jason Blackwell, practice director, digital home at ABI.

To this end, ABI Research polled French respondents on mobile security. Nearly 70 percent of respondents believe that data transmitted to and from mobile phones is not very secure.

However, this hasn’t stopped French consumers from rapidly adopting mobile banking and mobile shopping apps and services, especially relative to their German and UK counterparts.

Convenience appears to be a major driver for mobile banking services, trumping concerns with mobile security. This data highlights growth potential of mobile money services, as long as mobile suppliers can further allay French consumer security concerns.