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Tuesday, February 07, 2012

150 Million Smartphones were Shipped in Q4 2011

A couple of firsts in the smartphone market developed during the fourth quarter of 2011, now that most of the major handset manufacturers have reported their results. Apple iOS topped the smartphone market, and Google Android suffered its first decline in share. But for how long, who knows?

According the the latest market study by ABI Research, the 4th quarter totaled 150 million smartphones shipped, representing a record high penetration of 36 percent of the 409 million total handsets shipped worldwide.

Apple was the leader this quarter with 37 million iPhones shipped for a sequential growth rate of 117 percent (128% QoQ). The Apple results made it the number one smartphone OEM in the quarter and for the year.

For the first time since Android was introduced, its market share declined from its 3Q high of 52.5 percent to 47.0 percent in Q4. Despite Samsung’s 33 million shipments as the head Android OEM, Apple’s iPhone 4S displaced Samsung and its highly coveted 280 percent YoY smartphone growth.

At the low-end of the Android spectrum, Chinese handset OEMs Huawei and ZTE showed strong growth with 6.6 and 4.5 million units shipped respectively.

Leveraging their inherent cost structure advantages, Chinese-based handset OEMs are rapidly consuming the market for low-cost Android devices which pressures the rest of the Android ecosystem to innovate or die.

As Android approaches its fifth year as a platform, often considered middle-age in the mobile world, its midsection is sagging as Motorola, LG and Sony Ericsson struggle with profitability.

The overall handset market increased 5.4 percent sequentially and 11.4 percent for the year reaching 1.54 billion shipments. The smartphone market delivered 28.6 percent sequential growth, 48.6 percent QoQ and 57.4 percent YoY with the 2011 total reaching 473 million shipments.

"It is important to note that if smartphones are taken out of the equation, the remainder of the handset market showed a YoY shipment decline of 1.6%, signifying that market growth is entirely dependent on smartphones," said senior analyst, Michael Morgan, at ABI Research.

Nokia and Samsung retained the top positions in Q4 and 2011 for total handsets shipped. Which vendor bumped LG to 4th place in Q4 and 2011?  Despite RIM’s recent troubles in the smartphone market, weakness in the feature phone sector pushed RIM from 9th position to the 7th largest handset vendor overall in Q4.