Skip to main content

Wi-Fi Use Cases will Develop in Many New Devices

We're going to see a dramatic increase in non-traditional Wi-Fi applications in 2012, as a multitude of fixed and mobile devices use it as the primary means to communicate across short distances.

This will positively impact the whole Wi-Fi ecosystem. In fact, the Wi-Fi chipset market continues to develop at an accelerated pace as a growing number of consumer electronics (CE) devices integrate Wi-Fi capabilities.

As the demand for devices with Wi-Fi connectivity grows, and as prices for chip-sets decrease, new markets for Wi-Fi are opening in areas traditionally dominated by other wireless connectivity standards.

According to the latest market study by NPD In-Stat, new markets such as smart meters, wireless mice, automobiles, and home automation will help drive sales of Wi-Fi chipsets to $6.1 billion in 2015.

"As Wi-Fi appears in more and more devices the demand for additional bandwidth will grow along with it," says Greg Potter, analyst at NPD In-Stat.

Granted, broadband speeds are not yet fully utilizing the available bandwidth allowed by Wi-Fi. However, newer use case scenarios -- such as devices streaming high-definition video to the TV -- necessitate an increase in bandwidth.

New wireless standards, such as 802.11ac, aim to provide that necessary speed increase.

In-Stat's latest research findings include:
  • The introduction of low-power Wi-Fi chipsets presents a challenge to Bluetooth in certain markets.
  • 802.11ac will grow rapidly with chipset shipments to surpass 650 million by 2015.
  • By 2015, the three biggest markets for 802.11ac will be smartphones, notebooks, and tablets.
  • All of the chips shipping in the automotive market will be Bluetooth/Wi-Fi combo chips.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at