Technology | Media | Telecommunications

Monday, May 07, 2012

Exploring the Global Digital Signage Market Upside

While there's still a raging debate over the full upside potential of the Digital Signage market, particularly within the retail industry, pundits and insiders know that the most effective way to quantify the market is to follow the display technology outlook.

NPD DisplaySearch will once again host a one-day Digital Signage Conference at InfoComm, providing in-depth insight into the projected growth and emerging trends of the digital signage industry.

The fifth annual Digital Signage Conference is taking place on June 12, in Las Vegas, Nevada. Practitioners in the digital signage sector will address the key distribution channels, revenue opportunities, hot markets and new technologies throughout the entire supply chain.

"Flat panel displays continue to be a major force in the digital signage industry, as new technologies come to market and existing technologies adapt to changing demands," said Chris Connery, Vice President of Large Format Commercial Displays for NPD DisplaySearch.

In the digital signage industry, the components that comprise the technology are critical to the direction in which the industry is moving. Leading industry players will share details about how hardware, software and services come together to generate one-time and ongoing revenue streams.

From financing to content creation to content management to IT and AV support and installation, conference attendees will hear perspectives from companies that are focused on the entire value chain, not just the supply chain.

"It's virtually impossible for professionals in the AV, information communications and systems integration industries to ignore the impact of digital signage on our industry," said Randal A. Lemke, Ph.D., Executive Director, InfoComm International.

New display technologies such as OLED, transparent displays, touch screens, and glasses-free 3D displays are debuting at trade shows and are even beginning to show up in consumer electronics, but are these technologies really ready for commercial adoption?

NPD DisplaySearch will discuss the state of OLED, 3M will educate on current and future touch technologies, and Philips/Dimenco will introduce glasses-free 3D for public environments.