Technology | Media | Telecommunications

Wednesday, June 13, 2012

107 Million Americans Now Own a Smartphone

comScore released data on the key trends within the U.S. mobile phone industry during the three month average period ending April 2012. Their latest market study surveyed more than 30,000 U.S. mobile network service subscribers.

They confirmed, once again, that Samsung continues to be the top handset manufacturer overall -- with 25.9 percent market share.

Google Android also continued to grow its share in the U.S. smartphone market, accounting for 50.8 percent of smartphone subscribers, while Apple captured 31.4 percent.

For the three-month average period ending in April, 234 million Americans age 13 and older used mobile devices.

Device manufacturer Samsung ranked as the top OEM with 25.9 percent of U.S. mobile subscribers (up 0.5 percentage points), followed by LG with 19.2 percent share.

Apple continued to grow its share in the OEM market, ranking third with 14.4 percent (up 1.6 percentage points), followed by Motorola with 12.5 percent and HTC with 6.0 percent.

More than 107 million people in the U.S. owned smartphones during the three months ending in April, up 6 percent versus January of this year.

Google Android ranked as the top smartphone platform with 50.8 percent market share (up 2.2 percentage points). Apple’s share of the smartphone market increased 1.9 percentage points to 31.4 percent.

RIM was still able to rank third with 11.6 percent share, followed by Microsoft (4.0 percent) and Symbian (1.3 percent).

In April, 74.1 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 50.2 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.0 percent (up 0.5 percentage points).

Accessing of social networking sites or blogs increased 0.3 percentage points to 36.0 percent of mobile subscribers. Game-playing was done by 33.1 percent of the mobile audience (up 1.3 percentage points), while 25.8 percent listened to music on their phones (up 1.3 percentage points).