Thursday, July 12, 2012

110 Million People in the U.S. Own a Smartphone


comScore reported the key trends in the U.S. mobile phone industry during the three month average period ending May 2012. Their latest market study surveyed more than 30,000 U.S. mobile subscribers and found Samsung is still the top handset manufacturer overall with slightly increased market share.

Google Android continued to grow its share in the U.S. smartphone market, accounting for 50.9 percent of smartphone subscribers, while Apple captured 31.9 percent.

Moreover, 234 million Americans age 13 and older used mobile devices.

Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.

Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February.

Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhone, Apple’s share of the smartphone market reached 31.9 percent in May (up 1.7 percentage points). RIM ranked third with 11.4 percent share, followed by Microsoft (4.0 percent) and Symbian (1.1 percent).

In May, 74.8 percent of U.S. mobile subscribers used text messaging on their mobile device. Downloaded applications were used by 51.1 percent of subscribers (up 1.6 percentage points), while browsers were used by 49.8 percent (up 0.6 percentage points).

Accessing of social networking sites or blogs increased 0.6 percentage points to 36.7 percent of mobile subscribers. Game-playing was done by 33.5 percent of the mobile audience (up 1.3 percentage points), while 27.0 percent listened to music on their phones (up 2.2 percentage points).

comScore MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

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