Wednesday, August 15, 2012

More than 234 Million Americans Use a Mobile Phone


The American mobile communications ecosystem continues to evolve and expand, partly at the expense of the legacy wireline telecom segment -- as more attention is being directed towards this growth-oriented marketplace.

comScore released the key trends in the U.S. mobile phone industry during the three month average period ending June 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share.

Google Android continued to grow its share in the U.S. smartphone market, accounting for 51.6 percent of smartphone subscribers, meanwhile Apple captured just 32.4 percent.

For the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices.

Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.8 percent share.

Apple ranking third with 15.4 percent of mobile subscribers (that's up by 1.4 percentage points), followed by Motorola with 11.7 percent and HTC with 6.4 percent (up 0.4 percentage points).

More than 110 million people in the U.S. owned smartphones during the three months ending in June, that's up by 4 percent versus March 2012.

Google Android ranked as the top smartphone platform with 51.6 percent market share (up 0.6 percentage points), while Apple’s share increased 1.7 percentage points to 32.4 percent. RIM ranked third with 10.7 percent share, followed by Microsoft (3.8 percent) and Symbian (0.9 percent).

In June, 75.0 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.7 percentage points). Downloaded applications were used by 51.4 percent of subscribers (up 1.4 percentage points), while browsers were used by 50.2 percent (up 0.9 percentage points).

Accessing of social networking sites or blogs increased 0.8 percentage points to 36.9 percent of mobile subscribers. Game-playing was done by 33.4 percent of the mobile audience (up 0.8 percentage points), while 27.6 percent listened to music on their phones (up 2.3 percentage points).

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