Skip to main content

133.7 Million Americans Now Own a Smartphone

comScore released data about the key trends in the U.S. smartphone industry for the three month average period ending February 2013.

133.7 million people in the U.S. owned smartphones -- 57 percent mobile market penetration -- during the three months ending in February, that's up by 8 percent since November 2012.

Apple ranked as the top OEM with 38.9 percent of U.S. smartphone subscribers -- that's up 3.9 percentage points from November.

Samsung ranked second with 21.3 percent market share -- that's up by 1 percentage point -- followed by HTC with 9.3 percent share, Motorola with 8.4 percent share and LG with 6.8 percent share.

Google Android ranked as the top smartphone platform with 51.7 percent market share, while Apple’s share increased 3.9 percentage points to 38.9 percent.

BlackBerry ranked third with 5.4 percent share, followed by Microsoft (3.2 percent) and Symbian (0.5 percent).


The market study currently includes the following:
  • 8 countries of reporting (U.S., UK, France, Germany, Spain, Italy, Canada, and Japan)
  • 100 monthly data collection cycles dating back to 2004
  • 1,176 surveys fielded
  • 3.124 million total survey respondents

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the