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Tuesday, April 30, 2013

Advanced Driver Assistance Systems Market Upside

Advanced Driver Assistance Systems, or ADAS, are technology-based solutions designed to help the vehicle operator. At the end of 2012, the global market for ADAS was estimated to be $16.6 billion.

According to the latest market study by ABI Research, they now forecast that the ADAS market will increase to more than $261 billion by the end of 2020 -- representing a CAGR of 41 percent.

"ADAS systems are increasingly being offered by mass-market OEMs such as Ford and Volkswagen," said Gareth Owen, research analyst at ABI Research.

While the majority are offered in bundles and sold as optional driver-assist packages, a growing number of OEMs are starting to fit some ADAS systems as standard equipment.

ADAS is also becoming more sophisticated. For instance, in May 2013 Volvo will start offering a system that can stop a vehicle if a pedestrian or cyclist is in its immediate path.

A key catalyst driving the adoption of ADAS systems in Europe over the next five years will be the Euro NCAP specifications.

The specifications include three types of ADAS systems: Speed Assistance Systems (SAS), Autonomous Emergency Braking (AEB), and Lane Departure Warning/Lane Keep Assist (LDW/LKA).

According to Owen, the specifications also include detailed phase-in fitment requirements.

For example, SAS becomes part of NCAP as early as 2013 and OEMs will need to ensure that 50 percent of any new model production is fitted with SAS in order to score points.

By 2017, however, it is likely that all three ADAS systems will be required to be fitted as standard in all new models in order to qualify for the highest safety rating.

Similar trends can be observed globally although other regions such as North America and Asia-Pacific are expected to lag Europe by 1-3 years.

In the United States, the National Highway Transportation Safety Administration (NHTSA) is expected to mandate Collision Imminent Braking (CIB) which is similar to AEB.

ADAS should also benefit from cost reductions in key components during the next 4-5 years, for example, radar sensors, which will act as an additional adoption driver.

In the commercial vehicle sector, LDW and AEB will be mandated in November 2013 in Europe. A similar mandate is expected to be passed in the United States within the next 12-24 months.