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Friday, May 17, 2013

136.7 Million Americans Now Own a Smartphone

The growth of smartphone adoption in the U.S. marketplace has me wondering, how much more upside is available and when will we likely see full market saturation?

comScore released data that reported the key trends in the U.S. smartphone industry during the three month average period ending March 2013.

Apple ranked as the top smartphone manufacturer with 39 percent OEM market share, while Google Android led as the number one smartphone platform with 52 percent platform market share.

136.7 million people in the U.S. owned smartphones -- that's 58 percent mobile market penetration -- during the three months ending in March, up 9 percent since December.

Apple ranked as the top OEM with 39 percent of U.S. smartphone subscribers (up 2.7 percentage points from December).

Samsung ranked second with 21.7 percent market share (up 0.7 percentage points), followed by HTC with 9 percent, Motorola with 8.5 percent and LG with 6.8 percent.


Google Android ranked as the top smartphone platform with 52 percent market share (71.1 million subscribers), while Apple’s share increased 2.7 percentage points to 39 percent (53.3 million subscribers).

BlackBerry ranked third with 5.2 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).

More recent reports from other market researchers say that Microsoft may be gaining market share globally, we'll have to wait and see if that's reflected in the U.S. marketplace.