Technology | Media | Telecommunications

Friday, May 24, 2013

Demand for Enterprise Mobile Content Management

ABI Research predicts that subscribers of enterprise-grade mobile content management (MCM) solutions will grow at double-digit rates -- to reach over 110 million subscriptions by 2018.

Smartphone subscribers of MCM will grow at a modest 12 percent year-over-year, whereas corporate-liable media tablet subscribers will grow by 21 percent over the next 5 years.

North America and Western Europe are the largest subscribing markets; Asia Pacific will stay in the number three position throughout the forecast period, but grow nearly twice as fast as the regional leaders.

"As the Bring-Your-Own-Device (BYOD) phenomenon becomes more widely accepted within enterprises, more corporate content is being placed in the cloud using consumer-grade storage solutions. As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection," said Jason McNicol, senior analyst for enterprise at ABI Research.

ABI believes that this apparent threat is driving some enterprises to add a mobile content management solution to their overall mobile communication and applications strategy.

For those enterprises seeking a mobile content solution, the difficulty lies in selecting a content vendor.

The three segments of vendor solutions include:
  • The first group is basic cloud storage and protection (i.e., box, Dropbox, Cubby).
  •  The second group is content specific solution providers (i.e., Content Raven, Watchdox) whose sole business model is focused on content security.
  •  The third and final group is Enterprise Mobility Management providers (i.e., AirWatch, Citrix, Good Technologies, SOTI) who offer solutions to complement a broader mobility support services portfolio.
Mobile content management is yet another solution in an already complex enterprise mobility marketplace.

The key challenge and opportunity is integration of MCM into enterprise infrastructure to address IT security needs while also ensuring a good user experience from the mobile device.