Smartphone subscribers of MCM will grow at a modest 12 percent year-over-year, whereas corporate-liable media tablet subscribers will grow by 21 percent over the next 5 years.
North America and Western Europe are the largest subscribing markets; Asia Pacific will stay in the number three position throughout the forecast period, but grow nearly twice as fast as the regional leaders.
"As the Bring-Your-Own-Device (BYOD) phenomenon becomes more widely accepted within enterprises, more corporate content is being placed in the cloud using consumer-grade storage solutions. As such, more corporate content is susceptible to leakage and theft, placing a higher need on mobile content security and protection," said Jason McNicol, senior analyst for enterprise at ABI Research.
ABI believes that this apparent threat is driving some enterprises to add a mobile content management solution to their overall mobile communication and applications strategy.
For those enterprises seeking a mobile content solution, the difficulty lies in selecting a content vendor.
The three segments of vendor solutions include:
- The first group is basic cloud storage and protection (i.e., box, Dropbox, Cubby).
- The second group is content specific solution providers (i.e., Content Raven, Watchdox) whose sole business model is focused on content security.
- The third and final group is Enterprise Mobility Management providers (i.e., AirWatch, Citrix, Good Technologies, SOTI) who offer solutions to complement a broader mobility support services portfolio.
The key challenge and opportunity is integration of MCM into enterprise infrastructure to address IT security needs while also ensuring a good user experience from the mobile device.