Technology | Media | Telecommunications

Monday, June 17, 2013

138.5 Million Americans Now Own a Smartphone

comScore released data reporting key trends in the U.S. smartphone industry during the three month average period ending April 2013.

According to their latest market study, Apple ranked as the top smartphone manufacturer -- with 39 percent OEM market share.

Meanwhile, Google Android once again led as the number one smartphone platform -- with 52 percent platform market share.

Smartphone OEM Market Share

138.5 million people in the U.S. owned smartphones (58 percent mobile market penetration) during the three months ending in April -- that's up by 7 percent since January.

Apple ranked as the top OEM with 39.2 percent of U.S. smartphone subscribers  -- that's up by 1.4 percentage points from January.

Samsung ranked second with 22 percent market share (up 0.6 percentage points), followed by HTC with 8.9 percent, Motorola with 8.3 percent and LG with 6.7 percent.


Smartphone Platform Market Share

Google Android ranked as the top smartphone platform with 52 percent market share, while Apple’s share increased 1.4 percentage points to 39.2 percent.

BlackBerry ranked third with 5.1 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).

Note, regarding the market study methodology, data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.