The number of smartphone shipments reached 230 million in Q2 2013, representing a year-over-year growth of almost 50 percent from Q2 2012 and quarter-over-quarter growth of nearly 13 percent, according to the latest market study by Juniper Research.
Samsung increased its smartphone market share by shipping an estimated 72 million smartphones and accounting for approximately 31 percent of all smartphone shipments in the quarter.
Even though Samsung posted another record quarter in terms of device shipments, they admitted slowing sales of their high-end smartphones including the Galaxy S4, with quarterly growth driven by mid-low end smartphones.
Samsung is estimated to have shipped 20 million Galaxy S4 in the first two months after its April 2013 launch, but subsequent sales are believed to have tailed off.
iPhone Sales are Up, But Profits are Down
Likewise, Apple boasted iPhone sales showing strong y-o-y growth – up by 20 percent to more than 31 million – but saw y-o-y profits fall for the second successive quarter.
Apple was also the only leading vendor to experience a q-o-q decline in smartphone sales, down 17 percent from the previous quarter: as a result its share of smartphones slipped from 18 percent in Q1 2013 to 14 percent in Q2.
With Apple confirming that new products are in the pipeline, Juniper Research still believes Apple needs to launch a very innovative device. Even though a cut-price model attractive to the emerging markets would help overall sales, Apple now must bring a game-changing device into the market to maintain its competitive edge.
Juniper believes that Apple will soon enter the smart wearables segment and that they are one of the players best placed to deliver convergence between the two segments – mobile devices and wearable devices.
The Battle for Market Share Intensifies
LG posted its highest ever smartphones sales quarter, shipping 12 million in Q2 2013, representing a y-o-y growth of an impressive 114 percent from Q2 2012. Meanwhile, Chinese demand for low and mid end smartphones led to increased sales for vendors including Huawei, ZTE and Lenovo, with each exceeding an estimated 10 million shipments in Q2 2013.
Nokia shipped 11.7 million smartphones in the fourth quarter and posted Lumia sales of 7.4 million compared to 5.6 million in the previous quarter. The company also shipped 4.3 million Asha smartphones in the second quarter.
BlackBerry’s (previously RIM) recent results – which run to a different financial schedule – are expected to see them ship around 6.9 million smartphones in Q2 2013. The Canadian company is believed to have sold nearly 2.8 million BlackBerry 10 devices over the past three months.