Revenues from streaming and download services on mobile phone and tablet devices will reach $9.5 billion by 2017, that's up from $4.5 billion in 2013.
According to the latest market study by Juniper Research, this will be as a result of the maturation of the market for streaming subscription services and pay-per-title content, which will see new business models develop for smartphone and tablet users.
Benefits of a Multi-Screen Ecosystem
The new Juniper study uncovered details on how successful mobile TV subscription providers have been able to realize large revenues to date, and how their strategies will generate additional revenues over the next five years.
"In order to be truly successful in the future, I think we will see players emerge who are prioritizing their customers’ preferences -- they will do this by utilizing cloud technology, allowing consumers to resume playback on different devices, and enabling offline viewing," said Sian Rowlands, research analyst at Juniper Research.
Mobile Network Capacity Challenge
As streaming services increase in popularity on mobile devices, one market segment poised to face considerable challenge is that of the mobile operators.
This group will face continued pressure on their network capacity whilst at the same time striving to attract revenue from video and TV usage.
With regards to this latter challenge, some operators are able to leverage this opportunity through Wi-Fi offload and the services that they already offer via their triple-play bundles.
Other Operators however still need to innovate and adjust their business models to the burgeoning OTT opportunity.
Key findings from the market study include:
- The top three markets for Mobile TV and Video in terms of revenue will be North America, Western Europe and the Far East & China, whose revenue share combined will represent over 80 percent of the total.
- Latin America will become an important market to watch for Mobile TV, given that the World Cup and Olympics will be held there in 2014 and 2016.