Technology | Media | Telecommunications

Tuesday, November 19, 2013

How 147.9 Million Americans Now Own a Smartphone

The mobile network service providers continue to benefit from strong consumer demand in the United States. comScore released the latest mobile communications sector market data, reporting on key trends in the U.S. smartphone industry for September 2013.

In summary, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the number one smartphone platform with 51.8 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual application.

Leading Smartphone Manufacturer Market Share

147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, that's up 4.5 percent since June.

Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.7 percentage points from June).

Samsung ranked second with 24.9 percent market share (up 1.2 percentage points), followed by HTC with 7.1 percent, Motorola with 6.8 percent and LG with 6.6 percent.

Smartphone Software Platforms and Applications

Android ranked as the top smartphone platform in September with 51.8 percent market share, followed by Apple with 40.6 percent (up 0.7 percentage points), BlackBerry with 3.8 percent, Microsoft with 3.3 percent (up 0.2 percentage points) and Symbian with 0.3 percent.


Google Sites ranked as the top web property on smartphones, reaching 90 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84 percent), Yahoo! Sites (82.2 percent) and Amazon Sites (65.5 percent).

Facebook ranked as the top smartphone app, reaching 74.3 percent of the app audience, followed by Google Play (53.9 percent), Google Search (53.2 percent) and YouTube (49.6 percent). Pandora Radio cracked the top 5 for the first time with 49.3 percent reach.