Skip to main content

149.2 Million Americans Already Own a Smartphone

It's possible that smartphone adoption may be reaching the market saturation point in America. comScore reported the key trends in the U.S. smartphone industry for October 2013. Quarterly growth of smartphone ownership has dropped to the low single digits.

Once again, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android was the leading overall smartphone platform with 52.2 percent platform market share.

Meanwhile, Google Sites ranked as the top mobile media property, and Facebook was the leading individual mobile software application.

Smartphone OEM Market Share

149.2 million people in the U.S. owned smartphones -- 62.5 percent of mobile market penetration -- during the three months ending in October, that's up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July).

Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.


Smartphone Platforms and Apps

Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3 percent).

Facebook ranked as the top smartphone software application, reaching 75.7 percent of the app audience, followed by Google Play (54 percent), Google Search (52.2 percent) and Pandora (48.2 percent).

Popular posts from this blog

Securing the Future of Cellular IoT Apps

The Internet of Things (IoT) continues to expand. According to the latest worldwide market study by Juniper Research, they forecast a 90 percent growth in cellular IoT devices by 2028, with the global number reaching 6.5 billion. This exponential rise presents both exciting opportunities and significant challenges. While the growth of cellular IoT unlocks a vast potential for innovation in smart cities, industrial automation, and remote monitoring, it also requires device management and security advancements. Cellular IoT Market Development Juniper's research highlights the critical role of intelligent infrastructure management solutions. These platforms will empower the users to automate critical tasks such as device configuration, real-time security management, and optimized wireless connectivity. The surge in cellular data usage, projected to reach 46 petabytes by 2028 compared to 21 petabytes today, further underscores the need for automation. This is where federated learning i