Technology | Media | Telecommunications

Wednesday, December 18, 2013

149.2 Million Americans Already Own a Smartphone

It's possible that smartphone adoption may be reaching the market saturation point in America. comScore reported the key trends in the U.S. smartphone industry for October 2013. Quarterly growth of smartphone ownership has dropped to the low single digits.

Once again, Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android was the leading overall smartphone platform with 52.2 percent platform market share.

Meanwhile, Google Sites ranked as the top mobile media property, and Facebook was the leading individual mobile software application.

Smartphone OEM Market Share

149.2 million people in the U.S. owned smartphones -- 62.5 percent of mobile market penetration -- during the three months ending in October, that's up 4.1 percent since July. Apple ranked as the top OEM with 40.6 percent of U.S. smartphone subscribers (up 0.2 percentage points from July).

Samsung ranked second with 25.4 percent market share (up 1.3 percentage points), while Motorola made the leap to third with 7 percent (up 0.1 percentage points). HTC and LG followed with 6.7 percent and 6.6 percent, respectively.


Smartphone Platforms and Apps

Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by Apple with 40.6 percent (up 0.2 percentage points), BlackBerry with 3.6 percent, Microsoft with 3.2 percent (up 0.2 percentage points) and Symbian with 0.2 percent.

Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (84.4 percent), Yahoo Sites (77.9 percent) and Amazon Sites (65.3 percent).

Facebook ranked as the top smartphone software application, reaching 75.7 percent of the app audience, followed by Google Play (54 percent), Google Search (52.2 percent) and Pandora (48.2 percent).