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Friday, April 18, 2014

Exploring the Wearable Technology Market Segmentation

The worldwide wearable computing market is finally expanding beyond the early-adopter segment, with more functional and stylish personal accessories that are making their way onto the pages of lifestyle magazines like GQ and Shape.

According to the latest global market study by International Data Corporation (IDC), wearables took a huge step forward over the past year and shipment volumes will exceed 19 million units in 2014 -- that's more than tripling last year's sales performance.

The global market is forecast to reach 111.9 million units by 2018, resulting in a CAGR of 78.4 percent.

Complex accessories -- such as Nike+ FuelBand, Jawbone UP, and Fitbit devices -- will lead the wearables market through 2018, as users continue to embrace their simplicity and low price points.

These devices are designed to operate partially independent of any other device, but fully operate when connected with IP-capable devices such as a smartphone, tablet, or a PC.

"Complex accessories have succeeded in drawing much-needed interest and attention to a wearables market that has had some difficulty gaining traction," said Ramon Llamas, research manager at IDC.

The increased buzz has prompted more vendors to announce their intentions to enter this market. IDC says that most importantly, end-users have warmed to wearable device simplicity -- in terms of design and functionality -- making their value easy to understand and use.

Another segment of the market, smart accessories, will gain momentum through the forecast period and surpass complex accessory shipments by 2018.

Similar to complex accessories, with their dependence on connecting with IP-capable devices, smart accessories allow users to add third-party applications that boost features and functions for a more robust experience.

While not quite ready for prime time, the smart accessory market will continue to mature as users better understand and accept the value proposition and vendors refine their offerings.

The third segment of the wearables market is smart wearables, such as Google Glass, which function with full autonomy, independent of any other device except to access the Internet.

To succeed, smart wearable vendors must convince users to shift to a new user experience while offering them a robust selection of third-party applications. It is not a question of "if," but "when" wearables as a whole will extend into the enterprise.

Finally, according to the findings from the latest IDC survey of more than 50,000 consumers in 26 countries, Samsung was identified as the most trusted consumer electronics brand for wearables -- ahead of Apple, Sony, and Google.