Technology | Media | Telecommunications

Friday, May 16, 2014

Digital TV will Reach 97.9% of TV Households by 2020

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to 1.68 billion -- that's up by 185 percent, according to the latest market study by Digital TV Research.

The Digital TV World Household Forecasts report estimates that the digital TV total will climb by 131 million in 2014 alone.

Global digital TV penetration will reach 97.9% of television households by end-2020, that's up from 40.5 percent at end-2010 and 67.7 percent at end-2014.

By 2020, 94 countries will be completely digital compared with only 12 at end-2013. About 124 countries will have more than 90 percent digital penetration by 2020.

Of the 762 million digital TV homes to be added between 2013 and 2020, 258 million will come from digital cable. Primary FTA DTT -- homes taking DTT but not subscribing to cable, DTH or IPTV -- will acquire an additional 292 million. Pay IPTV will more than double to 191 million, with pay DTH up by 79 million.

Digital cable will become the most popular TV platform in 2014, accounting for 33.6 percenet of the world’s TV households in 2020 (up from 20.9 percent in 2013). Digital cable TV penetration will exceed 50 percent of TV households in nine countries by 2020, with Belgium leading at 64.9 percent.

Pay IPTV penetration will climb to 11.1 percent by 2020, up from only 2.5 percent at end-2010. IPTV penetration will exceed 20 percent of TV households in 20 countries in 2020; led by Iceland (68.2 percent).

Pay digital satellite TV penetration will be 15.8 percent by 2020. Penetration will exceed 30 percent of TV households in 19 countries, including South Africa (58.5 percent).

About 26.4 percent of homes will be primary FTA DTT at end-2020, up from 10.5 percent in 2013. By 2020, FTA DTT penetration will exceed more than half the TV households in 41 countries.

The Sub-Saharan Africa countries will be especially prominent, led by Mali at 82.4 percent and Niger at 82.0 percent. However, FTA DTT penetration will fall in 24 countries between 2013 and 2020 as homes are lured away to other platforms.

The number of digital TV households in Asia Pacific will more than double between 2013 and 2020, with 88 million added in 2014 alone. The region will supply 501 million (66 percent) of the 762 million digital TV household additions between 2013 and 2020. Sub-Saharan Africa will more than triple its base over the same period.

China became the largest digital TV household nation in 2010, and will boast 460 million digital homes by end-2020 -- or 27 percent of the global total -- up by 225 million on 2013. India will add 118 million digital TV homes between 2013 and 2020. India will overtake the U.S. to take second place in 2015.

Brazil will take fourth place and Russia fifth by 2020 -- both of which will more than double their digital TV totals. Indonesia is a high-growth market, which will leap to seventh place, by adding 42 million digital TV households.