Mobile internet usage and digital media consumption in America continues to be driven by the growing number of subscribers with smartphones. comScore released market data for key trends in the U.S. smartphone industry for April 2014.
Apple ranked as the top smartphone manufacturer with 41.4 percent OEM market share, while Google Android led as the number one smartphone platform with 52.5 percent platform market share.
Once again, Facebook was ranked as the top individual smartphone application.
Smartphone OEM Market Share
167.9 million people in the U.S. owned smartphones (69.6 percent mobile market penetration) during the three months ending in April, up 5 percent since January.
Apple ranked as the top OEM with 41.4 percent of U.S. smartphone subscribers.
Samsung ranked second with 27.7 percent market share (up 1 percentage point from January), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.3 percent.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in April with 52.5 percent market share (up 0.8 percentage points from January), followed by Apple with 41.4 percent, BlackBerry with 2.5 percent, Microsoft with 3.3 percent (up 0.1 percentage points) and Symbian with 0.2 percent.
Top U.S. Smartphone Applications
Facebook ranked as the top smartphone app, reaching 74.1 percent of the app audience, followed by Google Play (50.9 percent), YouTube (49.7 percent) and Google Search (48.3 percent).
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.