More Americans are using smartphones. As adoption reaches full market saturation, the analyst focus continues to shift toward software apps. comScore released data reporting key trends in the U.S. smartphone industry for June 2014.
Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Meanwhile, Google Android was the leading smartphone platform with 51.9 percent platform market share.
Facebook ranked as the top individual smartphone application, but Google had three apps in the top five positions.
Smartphone Vendor Market Share
173 million people in the U.S. owned smartphones -- that's 71.6 percent mobile market penetration -- during the three months ending in June, up 4 percent since March.
Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March).
Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.
Smartphone OS Platform Market Share
Once again, Google Android ranked as the top smartphone operating system platform in June with 51.9 percent market share, followed by Apple iOS with 42.1 percent (up 0.7 percentage points from March).
Microsoft has 3.4 percent market share (up 0.1 percentage points), BlackBerry was next with 2.4 percent and Symbian trails with 0.1 percent.
Top Smartphone Software Applications
Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).