Technology | Media | Telecommunications

Monday, August 18, 2014

Demand for Mobile Devices with UltraHD Technology

People who view long-form video content on their mobile devices appreciate the new higher resolution displays. Quad HD (2K) screens currently occupy the premium end of the smartphone market. According to the latest market study by ABI Research, by 2015 we will likely see Ultra HD (4K) capable mobile devices.

Mobile devices with 4K screens are forecast to reach 478 million units by 2019. This resolution race, however, is more about marketing and differentiation than user experience, given current video content that's availability.

Considering the relatively close proximity of the screen to the user it is possible for some consumers to see and benefit from these higher resolutions, but differences are incremental and not dramatic for most consumers.

"While some content owners and broadcasters have or are preparing to launch 4K programming, video resolution delivered to mobile devices will continue to lag behind screen pixel densities," said Michael Inouye, senior analyst at ABI Research.

While mobile device components -- such as processor, memory and in some cases batteries -- are gearing up to handle 4K video, network and infrastructure elements remain challenging.

Key video services like several under the UltraViolet umbrella, for instance, still largely distribute video content to mobile devices in standard definition (SD) resolution.

Content protection and data utilization concerns are part of the issue, but consumers also have not demanded higher resolution video in adequate numbers for services to respond.

User-generated content (UGC) and productivity, however, could offer consumers additional ways to benefit from high resolution screens. The popularity of GoPro broadcasting, for example, shows the demand for high resolution UGC.

Mobile device manufacturers are also considering LTE Broadcast as an outlet for next generation video broadcasting. These rely on HEVC, but are initially unlikely to push broadcast resolution.

OTT video services will carefully weigh the costs of 4K delivery, the impact on viewing on mobile devices, and the brand halo high resolution services can bring. OTT services will focus first on 4K delivery to Smart TVs, with HD to mobile devices.

New connections like wired MHL 3.0 and wireless 802.11ad can help position mobile devices as a hub for streaming high quality video and gaming to TVs.

The Qualcomm acquisition of Wilocity and push of 802.11ad could further encourage OTT companies and TV manufacturers to embrace the technology and bring high resolution video to TVs via mobile devices.