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Monday, October 20, 2014

Growth Potential for Enterprise Mobility Applications

As we approach the end of 2014, it's important to revisit the enterprise mobility application marketplace. Clearly, the mobile cloud apps trend will be far reaching in 2015 -- it will touch every department within many organizations and it will be adopted by most forward-thinking industries.

The upside for further market development and growth is already significant. 451 Research expects the Enterprise Mobility Management (EMM) market to grow from $3.8 billion in revenue in 2014 to $9.6 billion in 2018.

EMM, defined as a set of tools that include mobile device management, mobile application management, mobile email container applications, mobile application platforms, mobile back-end as a service (MBaaS) and mobile virtualization, can be used solo, in parallel or in a tiered fashion across a mobile environment.

451 Research sees these as important tool-sets adopted by the enterprise, and as critical enablers of future mobile computing. As enterprises increasingly adopt EMM, they believe this will lead to a market CAGR of 22 percent from 2013 to 2018.

This forecast is based on the latest global market study by 451 Research, which presents data generated via a bottom-up analysis of 125 vendors that participate across the six EMM segments that they currently track.


"EMM is moving from tools that control mobility, to instrumental elements that enable productivity for a growing number of mobile-enabled employees," said Chris Hazelton, research director at 451 Research.

According to their market assessment, mobile apps in the enterprise are growing in importance and are the key to driving business transformation, and EMM will play a key role in putting these apps in the hands of users.

As companies move from a reactive to a mobile-first strategy, EMM technologies will be the foundation for any deployment.

While 43 mobile device management vendors currently generate the largest proportion of total EMM revenue, 451 Research expects an uptick in revenue from all segments -- especially from 38 market participants in the mobile application management segment.