Technology | Media | Telecommunications

Friday, February 06, 2015

Why Mobile Cloud will Become the Great Disruptor

One by one, more industries are being disrupted by the strategic use of mobile and cloud technology plays, as savvy new competitors seek ways to shift consumer preference to favor their online digital offering.

The emerging Mobile Cloud phenomena will eventually disrupt the enterprise IT arena. Meanwhile, it will certainly continue to change the dynamics of the video entertainment sector.

According to latest worldwide market study by The NPD Group, mobile gamers -- those who play on a smartphone, iPod touch, or tablet -- are playing more often, and for longer periods of time, than they were two years ago.

The study uncovered that the average time spent playing in a typical day has increased 57 percent to over two hours per day in 2014 versus one hour and 20 minutes in 2012.

The growth of the media tablet market has seen these devices become central to the mobile gaming story. New and improved devices enable the transformation of creative online gaming experiences.

Not only are they the devices that are being played on the most, but tablet gamers are also more likely to pay for games and to spend more money on average than gamers on other mobile platforms.

"Continued mobile growth will stem from existing customers paying more to play, especially in the free-to-play portion of the market," said Liam Callahan, industry analyst at NPD Group.

The average number of playing sessions are at their highest from ages 6 to 44. However, the average number of minutes per session peaks in the tween years, then falls through the teenage and early adult years.

As an example, children ages 2 to12 are spending the greatest proportion of their device time on gaming versus other activities. This age group is also playing more games (average of 5 games), as well as more games that were paid for (average of 3 games).

The average amount of money spent by this age group over the past 30 days on new games, and in-game purchases is also one of the highest, second only to mobile gamers in the 25 to 44 age group.

The majority of mobile gamers are also playing video games on other platforms or devices, with only one-in-five players being mobile-only gamers. That said, regardless of the number of devices used to play games, mobile devices have the greatest amount of play time.