More Americans continue to adopt smartphones, although the market is clearly saturated. comScore released the key trends within the U.S. smartphone industry for January 2015. Apple ranked as the top smartphone manufacturer, with 41.3 percent OEM market share.
Meanwhile, Google Android once again led as the number one smartphone platform with 53.2 percent platform market share. Facebook ranked as the top individual smartphone software application, and various Google apps collectively dominate the top-15 rankings.
Smartphone OEM Market Share
184 million people in the U.S. owned smartphones (75.8 percent mobile market penetration) during the three months ending in January, up 4 percent since October.
Apple ranked as the top OEM with 41.3 percent of U.S. smartphone subscribers. Samsung ranked second with 29.3 percent market share, followed by LG with 8 percent (up 0.6 percentage points from October), Motorola with 5.2 percent and HTC with 3.8 percent.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in January with 53.2 percent market share (up 0.9 percentage points from October), followed by Apple with 41.3 percent, Microsoft with 3.6 percent (up 0.1 percentage points), BlackBerry with 1.8 percent and Symbian with 0.1 percent.
Top Smartphone Applications
Facebook ranked as the top smartphone app, reaching 69.7 percent of the app audience, followed by YouTube (54.5 percent), Google Play (51.8 percent) and Google Search (51.5 percent).