Technology | Media | Telecommunications

Wednesday, June 10, 2015

U.S. Smartphone Penetration Reaches 76.9 Percent

Every adult in America that wanted a smartphone already has one. That's why the research metric that matters most is mobile software applications adoption. comScore released data from their latest market study, reporting the key trends in the U.S. smartphone industry for April 2015.

Findings from this report is based on their MobiLens study, which combines data on smartphone and media tablet ownership -- it also features new insights on American consumer mobile device usage behaviors.

In April 2015, Apple ranked as the top smartphone manufacturer with 43.1 percent OEM market share. Meanwhile, Google Android led as the number one smartphone platform with 52.2 percent platform market share.

Once again, Facebook ranked as the top individual smartphone software application on smartphones. However, Google leads with the most apps in the top fifteen list.

Smartphone OEM Market Share

188.6 million people in the U.S. owned smartphones (76.9 percent mobile market penetration) during the three months ending in April.

Apple ranked as the top OEM with 43.1 percent of U.S. smartphone subscribers (up 1.8 percentage points from January).

Samsung ranked a distant second, with 28.6 percent market share, followed by LG with 8.4 percent (up 0.4 percentage points), Motorola with 4.9 percent and HTC with 3.7 percent (up 0.1 percentage points).

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in April with 52.2 percent market share, followed by Apple with 43.1 percent (up 1.8 percentage points from January), Microsoft with 3 percent, BlackBerry with 1.5 percent and Symbian with 0.1 percent.

Top Smartphone Applications

Facebook ranked as the top smartphone app, reaching 71.1 percent of the app audience, followed by YouTube (57 percent), Google Search (51.8 percent) and Facebook Messenger (51.8 percent).