Today's commercial smartphone and tablet users are demanding better, faster performance from their field service organizations. As a result, the pressure to excel is generating interest in new enterprise mobility technologies -- such as the various forms of mobile communication management.
Frost & Sullivan has provided an overview of their recent worldwide analysis of the Mobile Workforce Management (MWM) market. The North American market is dynamic, with significant upside potential on a number of key fronts.
Moreover, the MWM sector is accelerated by vendor mergers and acquisitions -- and the development of new end-user markets. According to the latest global market study by Frost & Sullivan, they now forecast that the annual pre-packaged MWM revenue will grow to reach $2.7 billion by 2019.
"MWM is finding its way into the market at a somewhat slower capacity than vendors would like, however, actual results in the field and the money being devoted to creating and promoting novel MWM capabilities should act as strong growth drivers," said Jeanine Sterling, mobile enterprise industry director at Frost & Sullivan.
This is a market in transition, with larger software vendors acquiring smaller mobile-first app developers that created this MWM category over a decade ago. Such acquisitions have led to wider promotion of MWM and its benefits, as well as to a possibly disruptive shift in channel and technology alliances.
Furthermore, large, well-capitalized participants are funding and building innovative capabilities -- such as artificial intelligence, 3D visualization, and augmented reality -- that together could give rise to new revenue streams.
According to the F&S assessment, while a number of factors are working to propel the market forward, CIOs and IT managers are proceeding cautiously due to concerns around costs and data security.
In addition, many IT teams do not possess the internal resources and expertise to suitably manage and maintain advanced MWM solutions. To counter this, MWM providers offer cloud-based solutions that allow any business with service workers in the field to start at a slower rate, and later scale-up as needed.
"Moving MWM to the cloud can neutralize customer misgivings regarding affordability and day-to-day management," added Sterling. "The good news is that once organizations try these apps, they tend to be very satisfied with the results and eager to expand MWM deployments."
Another enterprise mobility space to watch is Mobile Application Platforms -- specifically, how these software solutions help an organization control the chaos of the app development process, and thereby enable Line of Business leaders to quickly and securely deploy competitive capabilities that meet their digital business transformation goals and objectives.