The smartphone market in America has reached a pivotal point, now that most mobile network service providers removed phone subsidies and Apple offers unlocked iPhones directly to consumers (bypassing the U.S. wireless carriers). And, the ongoing use of Facebook Messenger app is negatively impacting the legacy SMS revenue stream.
That said, comScore released data from their latest study of key trends in the U.S. smartphone industry for July 2015. Once again, Apple ranked as the top smartphone manufacturer with 44.2 percent OEM market share.
Meanwhile, Google Android continues to lead as the number one smartphone OS platform with 51.4 percent market share. Moreover, Facebook ranked as the top individual smartphone software application.
Smartphone OEM Market Share
191.4 million people in the U.S. owned smartphones (77.1 percent mobile market penetration) during the three months ending in July.
Apple ranked as the top OEM with 44.2 percent of U.S. smartphone subscribers (up 1.1 percentage points from April).
Samsung ranked second with 27.3 percent market share, followed by LG with 8.7 percent (up 0.3 percentage points), Motorola with 4.9 percent and HTC with 3.5 percent.
Smartphone Platform Market Share
Android ranked as the top smartphone platform in July with 51.4 percent market share, followed by Apple with 44.2 percent (up 1.1 percentage points from July), Microsoft with 2.9 percent, BlackBerry with 1.3 percent and Symbian with 0.1 percent.
Top Smartphone Software Apps
Facebook ranked as the top smartphone software application, reaching 73.3 percent of the app audience, followed by Facebook Messenger (59.5 percent), YouTube (59.3 percent) and Google Search (52 percent).