Skip to main content

Investment in mHealth Drives Medical Big Data Apps

Activity tracker shipments continued to grow in 2015 -- up almost 80 percent over 2014. Shipment totals will top 87 million in 2021 as these devices continue to lead consumers into the emerging wearable wireless connected health and well-being market, according to the latest market study by ABI Research.

"Activity trackers are the current vanguard device for bringing consumers into connected medical services,” said Jonathan Collins, principal analyst at ABI Research. "As they continue to proliferate, they will spur greater investment in mHealth device development and adoption, as well as the services that can help bring the data these devices collect into health care provision."

Essential Network Platforms and Infrastructure

Despite the increasing popularity of activity trackers, the professional medical device market still awaits the shift to connected devices that has been underway in the consumer fitness market over the past few years.

Connected medical device adoption rests not just on device availability and appeal, but also on the supporting infrastructure that can drive patient care and operational efficiency from wearable device big data collection and analysis.

"While activity trackers are far from being medical devices, their ongoing appeal is pushing investment into the network platforms and infrastructure required to bring mHealth data into the realm of healthcare services," continues Collins.

Consumer focused companies, including Apple, Google, and Samsung, have all begun to develop ways to bring consumer activity data into patient management. Meanwhile, established medical equipment players, such as Philips Healthcare and GE Healthcare, have recently launched their own mHealth platform plays.

mHealth Market Development Outlook

Activity trackers currently dominate the mHealth wearable space but, over the next five years, new types of mHealth wearables will expand the range of tracking alternatives available to consumers. The wrist-worn activity tracker will face stiff competition as smart clothing and other form factors gain popularity.

“In the months ahead, we expect to see a number of key vendors within this competitive landscape expanding partnerships, such as Under Armour and HTC,” concludes Collins.

ABI believes that those companies will tend to take an application focus with activity trackers, adding in additional sensing capabilities and increasingly looking to expand their technology to different form factors.

Popular posts from this blog

The Subscription Economy Churn Challenge

The subscription business model has been one of the big success stories of the Internet era. From Netflix to Microsoft 365, more and more companies are moving towards recurring revenue streams by having customers pay for access rather than product ownership. The subscription economy cuts across many industries -- such as streaming services, software, media, consumer products, and even transportation with the rise of mobility-as-a-service. A new market study by Juniper Research highlights the central challenge facing subscription businesses -- reducing customer churn to build a loyal subscriber installed base. Subscription Model Market Development The Juniper market study provides an in-depth analysis of the subscription business model market landscape and associated customer retention strategies. A key finding is that impending government regulations will make it easier for customers to cancel subscriptions, likely leading to increased voluntary churn rates. The study report cites the