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Friday, February 12, 2016

Mobile Service Provider Market Development Challenge

The vast majority of American mobile phone users already have a smartphone, many are using second or third-generation devices with a large display and ample storage for their needs. So, what's missing in this scenario? Enough new customers to fuel ongoing demand for profitable mobile data services.

comScore reported the key trends in the U.S. smartphone industry for December, 2015. Apple ranked as the top smartphone manufacturer with 42.9 percent OEM market share, while Google Android led as the number one smartphone platform with 53.3 percent platform market share.

Facebook continues to be ranked as the top individual smartphone software application, with Google maintaining the most apps on a typical user's device. That being said, mobile network service providers are now seeking upside opportunities for growth. Clearly, it's a significant market development challenge.

Smartphone OEM Market Share

197.4 million people in the U.S. market owned smartphones (79.3 percent mobile market penetration) during the three months ending in December, 2015.

Apple ranked as the top OEM with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September).

The leaders are followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points) and HTC with 3.3 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent and BlackBerry with 0.9 percent.

Top Smartphone Software Applications

Facebook ranked as the top smartphone app, reaching 76.8 percent of the software app audience, followed by Facebook Messenger (62.5 percent), YouTube (61.3 percent) and Google Play (51.9 percent).